Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023
Francisco J. Martínez-LópezThe Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Godina:
2023
Izdavač:
Springer
Jezik:
english
Strane:
313
ISBN 10:
3031318358
ISBN 13:
9783031318351
Serije:
Springer Proceedings in Business and Economics
Fajl:
PDF, 10.19 MB
IPFS:
,
english, 2023
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