Can I Change Your Mind?: The Craft and Art of Persuasive...

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Can I Change Your Mind?: The Craft and...

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Name: Can I Change Your Mind?: The Craft and Art of Persuasive Writing
ISBN: 9781408102534

Lindsay Camp

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These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and as you'd expect highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

Kategorije:

Reference - Writing

Godina:

2007

Izdavač:

A&C Black Business Information and Development

Jezik:

english

Strane:

256

ISBN 10:

1408102536