Commonsense Direct Marketing

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Business & Economics - Sales & Marketing
Commonsense Direct Marketing

Commonsense Direct Marketing

Name: Commonsense Direct Marketing
ISBN: 9780749431211

Drayton Bird

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(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.

Kategorije:

Business & Economics - Sales & Marketing

Godina:

2000

Izdanje:

4th

Izdavač:

Kogan Page

Jezik:

english

Strane:

399